Vodafone 4G, Vodafone Urges Customers to Upgrade Their Lives in to Vodafone 4G

 

 

Vodafone, a leading telecommunications service providers, has launched a new campaign encouraging customers to upgrade their life by upgrading their smartphones. In partnership with Samsung, the leading mobile handset manufacturer, Vodafone has made a select range of Samsung 4G smartphones more affordable and accessible to the customers by offering a cashback of Rs. 1,500. The exclusive association enables customers to upgrade to Samsung's popular 4G smartphone models like J2 Pro, J7 Nxt and J7 Max and enjoy a better quality camera phone along with super-fast internet speed, entertainment and seamless connectivity.

Vodafone's latest marketing campaign communicates this pocket-friendly proposition to the young smartphone users who are looking for a smartphone upgrade. This strategic partnership is announced with a 30-second film. The film shows a montage of people on a scenic promenade using their smartphones for a variety of activities such as getting their location, taking photographs, scrolling through an album, watching a video and finally making a group video call. The need for improved features is highlighted in each of these use cases i.e. better camera quality, more memory, better battery life etc. The film with the sign off 'Vodafone ke saath karo life upgrade' encourages customers to upgrade their lives by upgrading their phones.

 

Siddharth Banerjee, Executive Vice President - Marketing, Vodafone India said, "Customer expectations from their smart devices and service providers are rapidly evolving with the advent of newer technologies and smarter devices. Vodafone has consistently taken a lead in introducing innovative products & services. Our recent communication reiterates Vodafone's partnership with Samsung enabling customers to upgrade to an aspiring 4G smartphone and enjoy a rich voice and data experience on Vodafone SuperNet^TM4G. With this fabulous cashback offer, there is no need to compromise on your first choice of smartphone."