Amazon’s Echo Dot activated,'triggers cat food order',Hey Alexa, is it true a TV advert made Amazon Echo order cat food? , II Advert for Amazon’s Echo Dot activated viewer’s device and ordered cat food

Amazon has been cleared by the advertising watchdog after a television ad for its Echo Dot smart speaker activated a viewer's device and placed an order for cat food.

The commercial, which aired on 5 October, showcased people using the device in various situations and included a man saying, "Alexa, re-order Purina cat food," to which the virtual assistant replied: "I've found Purina cat food - would you like to buy it?"

 

Although Amazon has said such ads are "marked" to prevent them from triggering responses from devices in homes, the complainant's device had gone ahead and placed the order.
The owner was able to cancel it, but complained to the Advertising Standards Authority (ASA) that the advert was "socially irresponsible".

Image:Alexa has become part of households across the UK

However, Amazon has said that even if they had not cancelled the order themselves, it would not have been processed without the customer "confirming" the order.
"To shop with Alexa, customers must ask Alexa to order a product and then confirm the purchase with a 'yes' response to purchase via voice," said a spokesman for the retail giant.
"If you asked Alexa to order something on accident, simply say 'no' when asked to confirm."
Owners of any Alexa devices can also use the accompanying app to turn off voice purchasing or set up a code to authorise any orders.
The ASA said it was satisfied Amazon had done enough to protect owners of the devices from any accidental shopping via its adverts.

Image:It is not known whether the complainant even has a cat

"In this instance, the complainant had cancelled the order themselves, but we understood that had they not done so, the order would nonetheless have been cancelled automatically," it said.
"Therefore we understood that it would not be possible for a purchase to be made without the account owner's knowledge, even in instances where technology, intended to stop ads interacting with devices, had not been effective.
"We concluded that the ad was not socially irresponsible and did not breach the code."

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Last month a US TV station was inundated with complaints after viewers' Echo devices overheard a presenter's comments about doll houses and started ordering them.
A six-year-old girl was among those who took advantage, securing a shipment of a $160 (£130) doll house and a tin of biscuits after asking Alexa if it would "play doll house with me and get me a doll house".
‘Therefore we understood that it would not be possible for a purchase to be made without the account owner’s knowledge, even in instances where technology, intended to stop ads interacting with devices, had not been effective. ‘We concluded that the ad was not socially irresponsible and did not breach the Code.’ An Amazon spokesman said: ‘To shop with Alexa, customers must ask Alexa to order a product and then confirm the purchase with a ‘yes’ response to purchase via voice. If you asked Alexa to order something on accident, simply say ‘no’ when asked to confirm. ‘You can also manage your shopping settings in the Alexa app, such as turning off voice purchasing or requiring a confirmation code before every order.’The viewer said that the advert was socially irresponsible (Picture: PA) The Advertising Standards Authority (ASA) acknowledged that Amazon had taken steps to prevent their ads interacting with devices that might ‘overhear’ them, and customers needed to actively confirm purchases. The ASA said: ‘In this instance, the complainant had cancelled the order themselves, but we understood that had they not done so, the order would nonetheless have been cancelled automatically.

 Amazon confirmed that the complainant’s device had placed an unwanted order for cat food, but that it had been cancelled by the customer. Photograph: AP

An Amazon Echo owner has tried to get a television advertising campaign for the smart speaker banned after the Alexa virtual assistant attempted to order cat food when it heard its name on an ad.

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An Amazon TV ad for the Echo Dot, which can perform functions such as make shopping lists and play music with voice commands, features people using the device in different situations. In one a man’s voice says: “Alexa, reorder Purina cat food.” Alexa responds: “I’ve found Purina cat food. Would you like to buy it?”
A viewer lodged a complaint with the Advertising Standards Authority (ASA), saying that the ad was irresponsible because it caused their Echo Dot to order cat food. Amazon confirmed that the complainant’s device did place an order for the cat food but it had been cancelled by the customer.
Amazon said it was aware of the potential issue and “marks” ads so that Alexa is not triggered. In addition, customers are required to confirm a purchase, which is automatically cancelled if they do not do so, the company said.
Earlier this month Amazon used its technology to stop devices from interacting with its Super Bowl TV spot, which featured celebrities including Gordon Ramsay, Rebel Wilson and Anthony Hopkins taking over from Alexa when she “loses her voice”.